Role of Domain Name in Search Engine Rankings

A domain name is the title given to any website for giving it a unique identity on web space. For example, in www.google.com, google.com is the domain name. To get this, one has to register with a domain name registration company and then purchase it after paying some nominal fee. For a company, the objective of choosing this name is to generate high online traffic and to gain revenue out of the same. This process is also dependent on the present domain name availability.

Things to keep in mind before choosing domain names

There are basically three key factors that are needed to be considered while choosing domain names, namely branding, rankability and linkability. Experts believe that if there are too many hyphens in the domain name then its branding value goes down to the minimum. Such names would not be remembered by most persons. Therefore, the likelihood of incoming traffic automatically goes down. When branded names are used, they are remembered easily by most persons and are also valued highly by online visitors. With the help of linking a term to a keyword commonly searched on search engines, domain names can also be formed, an example of which is Travelocity. This can be termed as enhancing the rankability of any website.

Most persons look at buying a dot com extension for their websites. These do sell at a higher price than .net or .org, based on the selected domain name. However, by buying cheap domain registration of .net or .org and increasing rankings for the same, one can increase the value of these extensions. This is a potential that is not commonly tapped by many domain users. Another important factor to look out before registering for cheap domain registration is to test the name for penalties. For that purpose, one can point a link from a trusted website and then see if Google indexes the same. Google should list the same site while searching for the complete domain name within a month.

Rules and regulations set by Google for domain name availability

Lately, Google had added a lot of value to availability of the domain name among commonly searched keywords. This was necessary since many brands were being filtered out due to the nature of brand search queries. Familiar language used in the names increase the credibility of a particular website. Choosing the right name based on domain name availability also helps Search Engine Optimisation (SEO) professionals in using appropriate anchor texts, so that links from other related websites generate high web traffic. Many companies have followed the policy of buying web pages with links and redirecting them to different sites. However, this practice is being devalued by Google in the current market scenario. Once expiration occurs or when ownership shifts, the link goes down.

Why Become a Domain Reseller?

Become A Reseller

There are an endless number of websites on the World Wide Web today. It is quite difficult to choose an appropriate domain name for one's website, considering that common names have already been used. In such a situation, it is wise to become domain reseller, as it gives the freedom to purchase domain names in bulk and these can be sold at a later date.

How to start a domain name reseller business

Domain names are available at discounted price when purchased in bulk. To begin selling, the domain name reseller has to register with a registration company, certified by the Internet Corporation for Assigned Names and Numbers (ICANN). This business is best for companies that are already offering hosting services. Marketing for such companies can be done in the form of a one-stop shop for domain names, website designing and web hosting. Through domain reselling, individuals can sell domain names to either companies or entrepreneurs as well. Bandwidth and space could be divided between different parties who wish to purchase domain names, according to their use. To become domain reseller, an individual does not need to be a technical expert or invest too much money. Instead, he has to purchase a large hosting package from a reputed web hosting company. After payment, the buyer can access the control panel from the domain name reseller.

As the business of domain reselling gains popularity, prices of domain names continue to go down. While domain reselling, the credibility of a seller also gets established over a period of time. It is natural that when popularity increases, more number of buyers will be attracted.

Popularizing domain reselling

An important factor for success of the domain name reseller is marketing. Those who provide web designing and hosting services are ideally suited to take up this business. While offering hosting services, domain names can be integrated to build identity on the internet. This business has tremendous earning potential and the process is similar to selling real estate in the physical world. However, initial investment in domain reselling is very less as compared to the real estate. The reason for tremendous scope of this business is due to the importance of a website for any business in today's world. Every company wants its website to be unique and to stand out from the crowd. In addition, it wishes to do so at a minimum price.

For security and privacy of domains, facilities like Domain Name Server (DNS) are provided by resellers. Clients are also sold webmail facilities, spam protection, virus protection and unlimited memory space under one roof. It definitely makes sense to combine all these facilities in a package.