How Much Role The Domain Name Plays In SEO?

Domain Name

If you are looking to the success of your site on the search engine without wasting too much time you will need to assess the crucial role played by the domain. The name of the domain has to be given its due importance which not many people do. While selecting the domain name a few important characteristics will need to be considered. The first thing to do is keep the domain name short.

In the present times it is seen the domain names with three or four letters are being considered by businesses and the ones having five letters are gradually depleting. Ideally, the experts feel that the domain should be less than ten letters long and if this is not possible, then you should not go for more than twenty letters at least.

Selecting Number of Words
It is excellent to have one word domain names, good to have two letter words, average to have three letter words and if the domain name has more than three words then this is termed as bad. Another aspect that needs to be kept in mind is that it should also be easy to recall.

Most of the time, the site name is memorized and whenever it is required, the name is typed on the search engine. If the domain name is easy to remember then the user is able to recollect it faster and type it on the search engine. Hence long domain names are not recommended.

Easy Spelling
Another important aspect to keep in mind in a domain search process is the spelling. If the domain name is misspelled then the chances of reaching another site instead of your site will increase. It is advised to not use foreign and complex words.

Extension of the domain name is another important aspect that needs consideration at the time of domain registration. The .org extension is preferred by most companies at the time of developing the site. One of the most popularly used domain name extensions is the .com extension amongst users of the internet.

Descriptive Domains
There is also another important thing to keep in mind which is to keep the domain name descriptive. The domain name will be effective if it describes the products or services of the business to customers. Much before entering into the site, the visitor is able to get an idea on the kind of product or service you are offering.

Also try to avoid use of number and hyphens in the domain name to avoid confusion in the mind of the visitors. Just as the right kind of location is most important for any real estate business in the same way for a website's success, the main corner stone is the domain name.

Article Source: http://www.articlesbase.com/domain-names-articles/how-much-role-the-domain-name-plays-in-seo-6181478.html

How to host your own web server

Windows Hosting

There is virtually no one who has a business of some kind who does not have a website of their own. Most of them may have the website designed by a professional designer. Web hosting services may be provided by a vendor. It may be a shared hosting or if the company is a big one, it could be dedicated hosting.

With most internet applications being linked to the windows system, if you didn’t want compatibility issues, it is better to stick to windows hosting. Cheaper hosting is provided by Linux hosting but this is rarer and there could be regular problems cropping up with regard to compatibility unless you are proficient in software.

 Hosting services are a little like taking a part of a house on rent. There could be several problems cropping up like bandwidth, speed, security etc. For those who do all their work through the computer these glitches are so major, they may think of hosting their own website.

The first investment you have to make will come in the form of a dedicated computer, for the purpose of hosting. This computer will not be available for any other use and will have to be up and running round the clock. If the computer shuts down for some reason, the site will go off line.

Since you will have to give up the use of your computer, make sure you remove everything stored in it of use or value to you. For the purpose of hosting, a laptop is not compatible as it cannot be kept running all the time.

Once that is done you will have to install a web server application like Apache for example. You will at this stage have to complete the web server application. The contents of your website along with the images will have to be copied in the website files folder. This has to be done at the time of the server application installation. The next step is routing the server for which you will have to configure the port 80. As the last step the IP address will need to go into the browser that is close to a URL and your site will come up.

There are several pros and cons to be considered in hosting your own web server. You have to realize that you are responsible for all that goes right and those that go wrong too. There are no monthly fees to be paid nor is there any possibility of any incompetence too. Since this is a dedicated server, there is no need to share it with anyone. When it comes to content, websites, storage, content and bandwidth, there is no limit.

Waiting for someone to troubleshoot and solve problems is a thing of the past. You have complete control over your server. On the flip-side, the whole process of setting up your own server and running it can ne exhausting job as there is no end to it. If faced with software or hardware problems, there is no support team and when the server goes off, the website will disappear from the face of the web.