Private domain registration: Another marketing trick?

Private Domain Registration

On the internet privacy comes at a premium. Websites are open to scrutiny and comment; it cannot be kept away from curious eyes. The only way you can conceal your identity is by doing a private domain registration. If someone wants to know who owns a domain name, what they need to do is look up the WhoIs service. When they do this they will not get your personal information but they will get the name and address of the forwarding service.

Many website owners register domain names privately because they find several advantages attached to it. Marketers are always on the lookout for names and other information they can use are leads and discovery lists. They create bots that lurk on domain websites and seek out information that is listed and later sold to companies. Registering your name privately keeps your name safe from such prying eyes.

Private registration is perfect if you want to outsmart your competitors.  All you have to do to keep your venture a secret is to register it privately. No matter how much sneaking the competitor does, there will be no tell-tale signs of your venture. It is a good idea to register the domains before you buy the hosting space as doing this will give you the chance to look around for the best web hosting service.

Domain name registrations are generally done for a year’s period. When the time is up, you must remember to renew it before it becomes dead. If you renew it for a long period you will get a handsome discount. You can dabble in domain name trading where you can make money if you have domain with catchy names.

Before you buy domains run a check to make sure it is a clear one that does not contain trademarked information.  Using a public domain rather than a private web hosting means that you are not making an all-out effort to make your venture a success! Public domain names are perceived as mere hobbies and not serious pursuits like a business.

If you want your website to come alive and be successful, registering a private domain name is the way to go. When you use a free website builder the domain name can be registered as soon as the website is designed. At this point you will have to decide whether you need a public domain or a private one.

Choosing a public domain is fraught with the danger of losing your personal data to telemarketers and spammers who will fill your email with worthless spam. Paying money for private domain registration is for the purpose of keeping all this information safe. But in reality after taking your money many of these private domain name registrars sell the data to marketing firms. The downside is that you pay these registrars and yet have your personal data sold for others to exploit.

Now ICANN requires that the mailing address, email address and phone number should be on the WhoIs list. This makes things very easy for spammers to steal data.  Right now it would seem that private domain registration is a slick marketing ploy.

How Much Role The Domain Name Plays In SEO?

Domain Name

If you are looking to the success of your site on the search engine without wasting too much time you will need to assess the crucial role played by the domain. The name of the domain has to be given its due importance which not many people do. While selecting the domain name a few important characteristics will need to be considered. The first thing to do is keep the domain name short.

In the present times it is seen the domain names with three or four letters are being considered by businesses and the ones having five letters are gradually depleting. Ideally, the experts feel that the domain should be less than ten letters long and if this is not possible, then you should not go for more than twenty letters at least.

Selecting Number of Words
It is excellent to have one word domain names, good to have two letter words, average to have three letter words and if the domain name has more than three words then this is termed as bad. Another aspect that needs to be kept in mind is that it should also be easy to recall.

Most of the time, the site name is memorized and whenever it is required, the name is typed on the search engine. If the domain name is easy to remember then the user is able to recollect it faster and type it on the search engine. Hence long domain names are not recommended.

Easy Spelling
Another important aspect to keep in mind in a domain search process is the spelling. If the domain name is misspelled then the chances of reaching another site instead of your site will increase. It is advised to not use foreign and complex words.

Extension of the domain name is another important aspect that needs consideration at the time of domain registration. The .org extension is preferred by most companies at the time of developing the site. One of the most popularly used domain name extensions is the .com extension amongst users of the internet.

Descriptive Domains
There is also another important thing to keep in mind which is to keep the domain name descriptive. The domain name will be effective if it describes the products or services of the business to customers. Much before entering into the site, the visitor is able to get an idea on the kind of product or service you are offering.

Also try to avoid use of number and hyphens in the domain name to avoid confusion in the mind of the visitors. Just as the right kind of location is most important for any real estate business in the same way for a website's success, the main corner stone is the domain name.

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