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How web hosting can kill your search engine ranking?

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World Wide Web (www) has become a revolutionary source of information now days. Everyone, from an individual to an organinization is connected to the web through websites. Websites provide an interface to the users for interacting with each other. To become the part of the web, a website has to be hosted through web hosting.

Web hosting is a service provided by the web to the user in which it provides a space to them for unloading their websites. By uploading the website on web, the other users accessing the web are able to see the hosted site.  In addition, the web crawlers, which are the part of the search engine index the hosted website on their system. The web crawlers rank to site based on various parameters, one of which is website hosting.

The choice of the web hosting affects the search engine ranking of the website. If the website is hosted correctly and appropriately there it will be ranked well by the search engine that site will get maximum user traffic on it. However, if the website is not hosted correctly there it may affect the ranking of the site. There are a number of ways of website hosting available. One of them is the free web hosting. This type of hosting is easily available but pays afterwards. The content of the free web hosted sites is eliminated by the search engines from its list of sites. Therefore, the unavailability of site on the search engine list restricts it to reach to the users, resulting in minimum user traffic.

Secondly, the server location for the website matters during the web hosting. If the site is hosted at the location, where it has least users then the site will suffer from less traffic, resulting in the low search engine ranking. However, if the website is located near the server where it is to be accessed to the maximum, it will get good user traffic resulting in good rank.

The next parameter is uptime of the website. Uptime is the amount of time for which a website remains live. Sometime, due to a problem at server, the website becomes inaccessible to the users thus affecting search engine ranking. In such a scenario, even the web crawlers mark that website as unreliable. Another issue is the speed of the website while being browsed between web pages. Sometimes the web pages take too long to get downloaded at user`s side which results in delay causing unreliable link. Due to these delays, both users and search engines avoid visiting such websites, resulting in low traffic.

Last but not the least is the shared space parameter. Some users prefer to take the shared space for web hosting. Shared space refers to the space on the web shared by more than one website for hosting. This is a good method in one way as the shared space is in one way as the shared space is utilized to the maximum .However sometimes the shared may have any spam or porn website which is marked as spam by the web crawlers. They usually ignore visiting the area of the shared space, which affects the good websites also. They get least users reducing the overall traffic at that site. This causes low ranking of the website in search engines.

Apart from the above-explained factors, there could be more parameters that kill the search engine ranking of website while web hosting. Hence, the two terms, web hosting and search engine ranking are interlinked to each other.

Article Source: http://www.articlesbase.com/web-hosting-articles/how-web-hosting-can-kill-your-search-engine-ranking-6384050.html