Why domain name should relate to your online business?

Domain Name Registration

Considering the number of websites on the internet at present, in order to establish a successful online business, one must make sure that its online identity is customer engaging and visually appealing. In order to combat the prevalent competition, all internet based businesses should pay special attention to their online domain names, which serves as the first real handshake with the target customers. Those looking to register a domain name must make sure that the title is catchy, easy to remember, relevant with the business objectives and ideas, besides being identifiable with the consumers. Individuals or organisations wishing to create their online identities should also ensure that they register a domain name, which is both short and unique so as to make a successful business out of it.

Things to remember while choosing between domain names
Online business oriented websites need to have attractive domain names, user friendly interactive and subtle designs, laced with well established promotional strategies, along with strong fundamentals, in order to grab maximum attention of both - potential and targeted customers. Experts believe that domain names play a great role in beating the prevalent competition in the market, especially in the case of online businesses. For instance, those entities with a simpler and a more attractive online identity (domain name) than their adversaries have a better chance of engaging consumers, because search engines list their websites first over others. Therefore, those looking to register a domain name ensure that it relates directly to the products and services offered by the enterprise, so that search engines like Google and Bing can locate the website easily.

While selecting that perfect domain name for an online business, many times individuals face issues regarding domain availability. For instance, that short listed domain might be not available because it could have been already registered, purchased already, dormant or some other reasons. In that case, one might have to pay little more for those special case domain names, or will have to settle for some other and register a domain name of a secondary choice. Evidently, each domain name cannot be unique, but must be appropriate to the products and services offered by the online business. Problems regarding domain availability cannot be totally avoided and must be countered depending upon the primary goals and initial considerations of the company.

Further, it is also necessary to do a comprehensive domain search and register a domain name as quickly as possible, since a number of different players offering similar services online are also hunting for that most searched out domain names. The business relevant registered domain names always help in making success out of an online business and cultivate the maximum number of potential customers.

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Difference Between Self-Signed and Third Party Security Certificate

SSL Security Certificates

In the current internet age, almost all web-based enterprises leave no stone upturned to engage their target customers across the globe, which happens to be a move that has inevitably become the most crucial step towards establishing a successful online business. In case of an online ecommerce industry, one may find it difficult to believe that 75 per cent of online consumers seek a security certificate before making any online purchase. That is to make sure that an online website is protected and verified by an SSL certificate.

Those who are unfamiliar with the Secure Sockets Layer (SSL), it is a type of security certificates, which are provided mostly by Verisign, Comodo or one of the Symantec brands. In the absence of a valid SSL certificate by one of the reliable aforementioned brands, the reliability of the website is not confirmed and thus, online buyers generally click away and look for some other portals. A security certificate like SSL is actually an electronic credit card that verifies the identity and credentials of an online site, engaged in internet marketing and other types of retail transactions across the World Wide Web.

What is a security certificate?

A website's security certificate is issued by the Certification Authority (CA) and consists of name, serial number, expiration dates and a copy of its owner's public key access. A valid SSL certificate is usually required for encryption of information, messages and digital signatures. Additionally, an SSL certificate for website comprises the digital signature of a certificate issuing authority, in order to enable an online visitor to verify its authenticity and source. Further, security certificate like SSL can be listed in online registries, so as to facilitate authentication procedure for any consumer by allowing checking public keys for verification.    

What is better - Self signed or third party signed security certificate 

A few IT tech-heads believe that expenses on website verification can be easily cut down by removing third party SSL certification from the budget equation. Those with the idea of spending money on a SSL certificate for an ecommerce business portal or an official company site is nothing but trivial, and are walking on a tight rope. A self signed security certificate for an online retail/business website is not a viable substitute for paid certification, offered by Verisign, Comodo or Symantec. As per reports and market studies, the net cost of owning a valid SSL certificate is much greater than the actual price of the certificate. Since, the input costs on data centre storage space, management software and security hardware, amid others, easily add up to a huge sum for building a secure and self signed website.