1 September 2012

Impact of Domain Names on SEO

Domain Name
Domain Name

A lot of online businesses have to have websites to ensure presence of an online business. While there are some websites that perform well there are others which are not able to do too well. One of the factors that need consideration is SEO or search engine optimization before you register domain names.

It does have a positive impact in the way your site performs on the web. At the time of constructing and maintaining the website, it is SEO, an important factor that will need to be kept in mind. The domain name is definitely important and does have an impact on SEO. When it comes to a selection of domain names, there are four basic types that you could consider.

Domain Choices
To choose from, there are generic domains, branded domains, combination domain and geographical domains before a domain registration process. As far as branded ones are concerned they are represented in a manner that with the kind of services provided they too become synonymous. On their own, they have no meaning basically. Amazon.com or Twitter.com is two examples of branded domains.

The other domain is generic domain which incorporates keywords like webhosting.com. Such domains have meaning in a broad range. Some of the domains are geographical domains which pin point to particular locations. These domains, narrow down to being location-specific rather than generic-specific. The other domain choices are combination domains which can be a mixture of geographical and branded or branded and generic.

Impact
It is important to know that each of them have a different kind of impact and are so viewed by the search engines. Domains and backlinks are also related. Keywords play a vital role in SEO. You will definitely gain a leg up while competing with other sites and being impacted by search engines if appropriate keywords are used in the backlinks.

If appropriate keywords are used within the web text then every time a backlink is created with use of anchor text which could also be the text for anchoring then the keywords too become a part of the backlink. This is a great way to have the backlinks optimized besides results on the search engine.

Keyword Usage and Branding
Some of the domains not having any meaning actually could also do extremely well on the search engines. The thing is that it is all about branding and keyword usage. All through the site if a particular keyword is used, the domain is branded with that keyword and quality backlinks are created then it is possible to have a great domain. Just the domain hosting is not sufficient.

At the same time it is necessary to have a website that is successful enough too on the internet. Finally it can be said that SEO does get impacted by the domain. It is important to create highest quality backlinks and utilize appropriate keywords in the text of your website. Any domain can become successful with these aspects and branding as well to become successful. 

2 comments:

  1. Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though. Best Impact Wrench

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  2. Good artcile, but it would be better if in future you can share more about this subject. Keep posting.
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