Domain Booking |
Basically there are three approaches to determine
a good domain name. The keyword, the
brand and a broad keyword domain to match are the three approaches. For SEO or
search engine optimization, a domain name that is branded is required which
targets the right kinds of keywords. Name of a domain shouldn’t be difficult to
remember or too long.
A succinct and short one is very easy to
remember. Name of the site should provide an idea on the kind of service or
product you are selling. The next thing is that it should be easy to read and
spell. Hyphens and numerals should be strictly avoided unless it is completely
unavoidable. If in case numbers and hyphens are used then you will need to be
prepared to face issues related to navigation and also make the site appear
less important.
Unique and
Straightforward Domains
Strength of a brand name is seen when it is
straightforward and unique. Again just having a brand name will not do since it
may not have the kind of SEO value you have been looking for. It should have
necessary links that point towards it as well. If this is not so, then no
attention will be paid to the site by the search engines.
At the time of domain registration to ensure that best of the two worlds is
incorporated, the ideal domain name would be one which is branded and keyword
enriched. For businesses that are focused online, such domain names are most
needed since performance on the internet is of utmost significance which can
have positive effects in the longer run.
Better Links and
Optimized Content
Some of the examples where keywords become a
brand are about.com, hotels.com etc. A combination approach also works where
keywords and brand names are used together for example, HomeDepot.com. If you
are looking towards quickest growth in organic marketing then domain name with
keyword and brand in combination is best to consider along with following
strategies for optimized content and better link building.
The only thing is that it is difficult to find
domain names like these types while domain booking as they could also be in used by other kinds of businesses.
Secondly the domain cost can be quite high to justify any start up. Domain
names having just keywords would be the kind in which there is no tie to the
brand or the name of the business.
Keyword Enriched
Domain
Relevance of the website is indicated by the kind
of keywords used in the name of the domain. Good performance is seen in the
search results for domains falling in a category of this kind.
TravelandLeisuure.com is an example of a keyword enriched domain. Such domains
can get the benefit on search engines due to priority given to keywords. Your
website gets all the assistance required for getting off the ground as fast as
possible. This also helps in establishing relevance to the queries and subject
matter sought by the audience.
The only thing about this kind of an approach is
that there is no availability of short keywords and key phrases since they are
taken up by other online businesses. Then when the domain names become spammy
and long, it becomes difficult to remember them leading to devaluation in
search engine ranking. Determining the ideal domain strength always helps in
search engine optimization.
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