20 August 2012

Website Design With SEO In Mind

Online Website Builder
Online Website Builder

Designing a website is an important search engine optimization factor. The web is filled with thousands of websites already and new ones are getting added each day. With website templates available easily, people cab build their own. This means that there is a lot of competition amongst sites and it is very essential to be ranked high on the search engine. Just as any store has to be organized well for selling purposes in the same way the website has to be a well-organized site.

Visitors should find exactly what they are looking for at your site. If they do not find it then they can get irritated and leave your site to go and search for another one.  Chances are there that they may not even want to return back again to your site, which means it is your loss. So why not have your website, SEO optimized in the very first place itself. You can do that using an html website builder.

Optimizing Websites
The search engine will negatively react if the website contains no substance, is automated overly, is just flashy with no effective content or is outdated. Hence for optimizing the site and designing the site a few things will have to be considered and visitors can have a shopping experience that is the best possible ever. In SEO or search engine optimization the website size matters a lot.

To attain a higher ranking the brochure site should have adequate number of pages. Those who have a site with just one page will not have an effective site at all. When people conduct a search on the search engine, they should be able to find a site as per their choice providing relevant information on a service or product. Remember that besides your site there are millions of other sites made using online website builder, in competition with you on the web and many of them are robust sites.

Competing With Robust Sites
Competing with robust websites can be a tough task. In such a case it is unlikely that your site containing a single page will be able to survive. To understand this better, you can take the example of two businessmen, out of who hands over a business card while the other offers a colorful brochure containing detailed content in it.

This information can include details of product, service, testimonials, credentials of the service provider, etc which gives a complete overview on the kind of services he is offering. It is but natural that the detailed brochure will have a better and effective impact as compared to the just one single business card.

Better Chance With Multiple Pages
In the very same way a one page site does not stand a very good opportunity against many other robust sites on the web.  Make sure that there aren’t too many pages and it offers relevant content only and that too in detail so that the visitor does not have to go searching elsewhere. 

Ensure relevant keywords, fresh content, key phrases, graphics, photos, images, back links, meta tags etc so that an attractive and creative website is created. Also avoid using frames as far as possible as this can affect ranking on the search engine. Hence SEO will have to be given prime importance while designing websites using easy website builder.

19 August 2012

Mistakes To Avoid While Building Your Own Website

Website Design
Website Design

While undertaking website building, some mistakes are made due to which visitors leave the site and go to other sites. Visitors need to find the right kind of information they are looking for. Lots of time is wasted by visitors if navigation is difficult due to which there is frustration leading to loss of money, visitors and productivity.

The ecommerce website design should be easy to navigate, so that a large number of visitors can get attracted to the website without having to waste too much time. Navigation that is designed badly can prove to be harmful to the site. A lot depends on the website design. The common mistake web designers make is not having relevant and adequate content on the site. Use the site builder that will appeal to you as a user.

No Updated Content and Complex Web Design
At times there is outdated content which has no place in the technological advancement taking place at rapid speed on the internet. If there is no updated content, it is an indication that the website owner hardly cares for its visitors or those reading the information. Hence you will need to ensure that only updated content is published on a regular basis to keep visitors attracted to the website.

One of the commonest mistakes is having a site with complex web design. The site turns out to be a slow site due to difficult designs. Visitors do not want to wait if uploading time is too much. They prefer to visit sites that have web pages that upload in just a few seconds and have access to relevant content they are looking for.

Using Flash, Pop Ups and Sounds
Some of the sites are based on Flash. This is also one common mistake in a web design. When Flash is used, indexing is not properly done by the search engines. Textual content is indexed on the search engines to ensure search engine ranking. At times the arrangement of the navigation bar is poor, at times too big or too small which cannot be read or is positioned wrongly leading to inconvenience to the website visitor. People generally prefer web applications that allow easy usage and hence you will need to identify a web design that is not puzzling.

The other common mistake is having pop ups and auto sound which can be annoying to the visitor. The pop ups, increase the loading time of web pages, due to which visitors want to move to another site for browsing. Even sounds and videos increase loading time.

Using Broken Links, Graphics and Videos
Another common mistake is not looking into issues related to broken links and slower time for loading. Visitors want to save time too and hence will not keep waiting to get through a link or for a page to upload. Usage of photos, images or graphic can lead to slower loading of sites.

The other mistake that is common is usage of tiny text and errors and typos. There could be other mistakes too which give the impression that the site is not professional. Usage of fonts has to be professional which can have a better impact on the visitor. If all the above mistakes are avoided while creating website online then the chances of increasing the number of visitors and sales will increase, overall.

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