Impact of Domain Names on SEO

Domain Name

A lot of online businesses have to have websites to ensure presence of an online business. While there are some websites that perform well there are others which are not able to do too well. One of the factors that need consideration is SEO or search engine optimization before you register domain names.

It does have a positive impact in the way your site performs on the web. At the time of constructing and maintaining the website, it is SEO, an important factor that will need to be kept in mind. The domain name is definitely important and does have an impact on SEO. When it comes to a selection of domain names, there are four basic types that you could consider.

Domain Choices

To choose from, there are generic domains, branded domains, combination domain and geographical domains before a domain registration process. As far as branded ones are concerned they are represented in a manner that with the kind of services provided they too become synonymous. On their own, they have no meaning basically. Amazon.com or Twitter.com is two examples of branded domains.

The other domain is generic domain which incorporates keywords like webhosting.com. Such domains have meaning in a broad range. Some of the domains are geographical domains which pin point to particular locations. These domains, narrow down to being location-specific rather than generic-specific. The other domain choices are combination domains which can be a mixture of geographical and branded or branded and generic.

Impact

It is important to know that each of them have a different kind of impact and are so viewed by the search engines. Domains and backlinks are also related. Keywords play a vital role in SEO. You will definitely gain a leg up while competing with other sites and being impacted by search engines if appropriate keywords are used in the backlinks.

If appropriate keywords are used within the web text then every time a backlink is created with use of anchor text which could also be the text for anchoring then the keywords too become a part of the backlink. This is a great way to have the backlinks optimized besides results on the search engine.

Keyword Usage and Branding

Some of the domains not having any meaning actually could also do extremely well on the search engines. The thing is that it is all about branding and keyword usage. All through the site if a particular keyword is used, the domain is branded with that keyword and quality backlinks are created then it is possible to have a great domain. Just the domain hosting is not sufficient.

At the same time it is necessary to have a website that is successful enough too on the internet. Finally it can be said that SEO does get impacted by the domain. It is important to create highest quality backlinks and utilize appropriate keywords in the text of your website. Any domain can become successful with these aspects and branding as well to become successful. 

How to Move Your Wordpress Blog to a New Domain?

Domain Name

If you have decided to move your Wordpress blog to a web domain that is new, you will need to keep in mind a few aspects about this process. If you as a blogger have been self-hosting the publishing system of Wordpress blog on a server for web hosting with a domain name that is registered, then the blog link URL will need to be organized again to make it look tidy.

Besides this you may even want to have a new focus reflected or a theme reflected, on the concerned blog. At the time of making the change you will need to ensure that no links are broken and proper migration is ensured. A transition could be made to have the URL changed, or link the Word Press blog location due to the changes being made in the domain. There could even a change where the blog is transferred to another directory.

Use an Online Guide

One of the trickiest things about moving the WordPress blog to a different directory or location is that instead of the relative path being used, it uses the absolute path. The old URLs may also be used by users within contents of blog posts while generating backlinks for reference. In the database a few changes will be needed in these values when the WordPress blog is being moved.

An online guide can be best made use of to get an idea of which of the fields in the database having values or references related to the URL blogs require modifications. When the WordPress blog is moved the next thing to do is to inform WordPress about the location of the new blog. The WordPress Options page can be best used to make relevant changes in the value.

Modification Using MySQL Database

However if it is difficult accessing URL of the old blog or domain name then necessary modifications will have to be made in the value using MySQL database.  SQL statements used in the guide are on the basis of MySQL replace () function for database modification. You will have to login to MySQL database for running queries on SQL which houses tables of WordPress.

To run the MySQL client as root you could also login into the DB server.  URLs of pages and posts related to WordPress will have to be fixed. These are the posts and pages which translated from the post slug and were stored as guide field in the wp posts table database.

Browse Through the WordPress Blog

Instead of being stored as relative URLs they are stored as absolute URLs and hence the changes are needed. An important thing to do to is to find out if everything is alright by browsing through the WordPress blog. 

Logging in into WordPress administration may be needed, since due to a different domain now the authentication cookie is not valid anymore. Moving the Wordpress blog to a new domain can be an easy process only if the basics are understood well and a step by step procedure is followed for website registration as well.