Website hosting: Can it really Increase Your Online Business

Web Hosting Solutions

Website hosting simply means putting up a particular website on servers to make it a part of the World Wide Web. A strong online presence is important for the success of any business. As India is considered to be one of the global hubs for Information Technology, there are several companies in the market that provide hosting services. These services, including design outsourcing, which can be availed at a reasonable cost. Some companies provide Linux hosting, while others provide managed hosting, DB hosting, exchange hosting and cloud computing.

Revenue potential of website hosting

Once a website is easily available to a large number of online visitors and potential customers, it’s potential to earn revenue increases automatically. Products and services would sell based on the quality. Moreover, in order to increase the online visibility, principles of Search Engine Optimisation (SEO) can be employed by the user. SEO happens to be the use of various off page and on page techniques to increase rankings of websites on popular search engines. Interestingly, web hosting services can be used for putting up much more than just a website on the World Wide Web. It must be noted that such services can be availed from any major hosting company of the world. Files to be hosted on the website are stored on these servers and it can include text documents, audio files, video files, images and others.

When web hosting services are run for 24 hours, it allows customers to access a particular website or application at any time of the day or night. Big companies, like Google or Bing, have several servers running at the same time to provide hassle free hosting services to individuals. However, in a small business, it is possible to use the services of trained professionals for maintenance of hosting. Technical support must be provided by reputed hosting companies for 24x7. Based on the type of website that needs to be put up, website hosting is chosen accordingly. Some companies provide more than 100 MB of space for putting up on the World Wide Web. Based on the number of expected visitors, bandwidth has to be selected. With an increasing number of visitors, one would need to pay an additional fee to the hosting company or ask for an upgrade in the same.

Advantages of web hosting in India

Web hosting in India provides several plans for usage of at least one database. If there are plans of storing customer email addresses and physical contact information, database services would be required. Common databases used in the market are Microsoft SQL server, Access and My SQL. Regardless of the size of online business websites, web hosting in India would be most convenient due to the availability of space and powerful servers. It must be also noted that the downtime should be always minimum when reputed web hosting in India is selected and so is the cost.

How Domain Name Helps to Build your Online Presence?

Domain Name Registration

A domain name is a string that signifies administrative control on a website over the World Wide Web. The name chosen for a particular website signifies the business and the type of work. Domain name represents an Internet Protocol (IP) for either a personal computer for the web access, a server computer that hosts a website or for any service communicated across the internet. Website names are categorized as per subordinate levels. These are top level domains (Tads), second level and third level domain names. Characters following the last dot in the name are known as Tads, while before the dot it is known as the second level domain. Under Tads, there are two more classifications, namely generic top level domains (gtlds) and country code top level domains (cctlds).

Steps to be taken before beginning to register a domain

Prior to the process of getting to register a domain, there are a certain number of factors that should be considered. Since it helps in building an online identity, one must know whether to register a domain for an individual, business or an organisation. Sometimes, the basis of selecting a domain name may just be based on ease of remembering, but then availability for the same also has to be checked.

How to conduct a domain name search

In order to build online presence, one must register a domain on popular search engines. Keywords that indicate words related to the subject of the site can be found on Google keywords. Such keywords must be used in the first 25 pages of the website. This usage will help top search engines in ranking this website high through the use of appropriate names selected from domain name search. Google, Bing and Yahoo are the most popular search engines in the industry.

Also, the type of TLD, or the extension name, must be relevant to the nature of the website. For example, .com is suitable for a business, while .edu is best for an educational institution. Country specific extensions are also available, such as .au, .in, .uk and others. After conducting a relevant domain name search, one needs to attach the TLD. Through a content management system for a domain name, it is possible to secure one's presence in the online world. Sites such as Wordpress provide facilities to make blogs while providing a secure administrative panel to make changes. Some hosts also have automatic installation programs that can be used for the same purpose. A website should have an appealing web layout, which also allows users to navigate easily. For this, the services of an experienced web designer would be required as no user would wish to employ too much time in looking for the product or service that he needs.