3 June 2013

How to conduct domain search for the right domain name?

Domain Name Search
Domain Name Registration
web, a domain name is the window to one's identity in the virtual world. The numeric address of the computer resource is mapped onto a more user-friendly domain name that can be easily remembered with the help of the Domain Name Service (DNS). The domain name has a hierarchical representation in the DNS that includes root-level domain, top-level domain, second-level domain and a subdomain. The top-level domain is further divided into generic top-level domains (gTLDs) and country code top-level domains (ccTLDs). It is the label after the dot at the right end of the domain name.

Selecting an appropriate domain name that reflects the brand or purpose is a must for ascertaining a strong online presence. There are a few points to be kept in mind when searching for a domain name, which are described as under:

  1. The domain name should be short and simple so that it is easy to remember.
  2. The extension to the domain must signify the type of business and location. It must not be selected based on the fact that it looks appealing to the user.
  3. Also, the domain names should be self explanatory, implying that target users are not confused with it or are having a hard time pronouncing and remembering it.

Domain search involves the use of various search tools like WHOIS or Instant Domain Search for checking the availability domain names. WHOIS is basically a query and response protocol that can be used to query databases consisting of registered users or Internet resource assignees. Instant Domain Search throws up available domain names even as the search text is being typed.

The domain name search should be carried out based on the target audience, content and redirecting traffic to the website. If the domain name being searched is available, the user needs to contact a domain registrar for registering the same for their use. There are many domain name registrars, who will carry out the task of processing the request of registration. The availability of the selected domain names can be checked on the website of the domain name registrars. Also, the authenticity of the domain name registrars must be established before moving ahead with the registration procedure. Ideally, people should go for a company accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) to register their domain names. Once the domain name is available, and the choice of domain registrar is made, the wheels of the registration process are set in motion.

31 May 2013

What type of web hosting services are good for small business?

Business Web Hosting
In this age, where Internet has become an important medium of communication, having an online presence for every small and big business is essential to reach out to the targeted audience. Internet is now the best medium to promote any business and to increase sales and revenue. With a website, any business can reap the benefits available through  Internet. However, it has been witnessed that many small and big business ventures fail to build their online presence even after having a website. This is only because of some of reasons like poor website design, unattractive domain name and most importantly, poor web hosting, which people tend to ignore but plays a crucial role in the success of a website. It is highly imperative to choose a good website hosting plan for a business website no matter whether it is small, medium or big venture.

Importance of good Web hosting in the success of a website

Web hosting is one of the most important factors that determine the success of your business website. Good website hosting is needed for every kind of business so that the website remains accessible to its visitors any time as a little problem with the hosting can let you incur huge business losses. There are some very common web hosting problems that are faced quite frequently. These include inadequate bandwidth, problems while logging in to the account, adding more domain names, transferring domain names, accessing email accounts, etc. However, these problems can be easily avoided by choosing good web hosting services from a reputed company. Particularly, small business ventures that covet to grow and make their business a bigger one should always hire good quality as it provides proper bandwidth. Good website also helps a website to rank high in search engine result pages and remain stable, which helps them attract a good amount of traffic.

Type of Web Hosting Services good for small business

There are several companies offering web hosting services to cater to the varying needs of different websites. However, it is important to known about the different types of web hosting services that is being offered in order to choose the most suitable one for your small business venture. The popular type of web hosting services includes dedicated  hosting, shared hosting, virtual private server hosting and the new type that is added to the list is cloud hosting. Each of the type of web hosting services has its own merits and demerits, irrespective of the type of business. A small business can go for VPS website hosting as it works similar to the dedicated server on a shared platform and is cheaper as compared to dedicated servers. Shared web hosting is not a viable one for business purpose as in this service downtime is more and thus your business will suffer. Dedicated servers are good and offer unlimited bandwidth but are expensive. This is not feasible for small business ventures.

However, the best one among all is cloud hosting, which is not only cost-effective but also secure, no downtime, provides multiple backup, ample data storage. Thus, a perfect one for small business ventures.

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