9 April 2013

Domain Name - Online Representative of a Website

Domain Name Registration
Domain Name Registration

The whole concept of making a website is based on the idea of attracting the targeted audience in whichever way possible. A website has many components that come together to form its structure, such as domain name, hosting type, web pages and content among others. It is highly important that all these factors combine together in the best possible way that produces a successful end result.

Need for a domain name

Domain name is one of the significant facets of a website, since it is the aspect by which people or the targeted audience would remember the website. Depending upon the type or the category of the service, owners can choose from a wide range of names for their website. It is among the most important decisions to be made by anyone who wants to build a website, be it for commercial or personal purposes. There are a lot of factors that go into deciding the domain name of a website, starting from type of service provided to the targeted audience. The name should be relevant to the basic concept of the website, should be catchy and easy to memorise. For example, websites selling shoes and bags of a wide range would have a name like ‘allshoes’ or ‘findallbags’, respectively. This would not only make it easier for people to remember but would also help improve the search engine viability of the website.

Things related with domain name availability

The availability of the desired domain name automatically becomes the next step in the process. The easiest and simplest is a single word domain name that is relevant to the website, simple and comprehensible. With the advent of Internet and it playing a role in every sector, service and trade, the chances of getting a single word domain title are becoming less with time. Thus, it becomes imperative for the owner to get a little creative and ensure that there is domain name availability. There are a lot of permutations that can be applied while deciding the domain name. It can be a combination two words (MySpace), misspelled word (Flickr) or a phrase (donebynone).

There are plenty of domain registration services that are present in the market and it is upon the owner to analyse and choose the right one. .COM is the most viable and popular domain extension, therefore it is best for any website. However, the occupancy levels of this domain are quite high, which means that there is a good chance of its unavailability. The type of domain chosen depends on multiple factors, such as scale of the operation and geographical location. Owners should have backup domains in case the desired domain is not available, such as .BIZ, .ORG and .NET.

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