14 May 2013

Domain Registration: Why you need right domain name for your website?

Domain Names
Domain Names

Domain name is the identity of a website like a name is a person's identity. It gives a website its individuality among the numerous sites that are operating on the Internet. Hence, it is essential to choose a domain name that is unique and describes your business in the best possible way. An appropriate domain name is necessary to drive online traffic towards the website along with increasing sales and improving search engine viability. Once the website name is decided, it is vital to carry out an extensive search to check domain availability. There are several domain extensions available, with .com being the most preferred extension. The domain name that you select might not be available, which makes it important to check for domain availability followed by domain registration.

What is Domain Registration?

Domain registration is the process of securing the domain name of a website. This contract needs to be renewed every year. In this process, the domain name links one or more IP addresses with a name that is simple and uncomplicated to remember. The process of domain registration makes use of the service of a domain registrar, which is recognized by ICAAN or National ccTLD.

Role and responsibility of a domain registrar

A domain registrar is an individual or a company that has been accredited by  ICAAN or National ccTLD and is authorized to register domain names that is selected. The role of a domain registrar is given in three agreements, comprising Authorization agreement, the Connection Agreement and the Registrant Agreement Core Terms and Conditions of the company. It is the duty and the responsibility of the registrar to maintain integrity with good faith. Also, it is the duty of the registrar to check and validate the domain name before registration. The registrar's main role is registering the domain name on the database and secure the website name. Payment of the registration fee and the annual fee for each registered domain is also done by the registrar.  Last but not the least, the domain registrar should also guide the registrant throughout the process and also while selecting the domain name.

A good and appropriate domain name is easy to remember, ranks high in search engine pages, helps in establishing business entity and facilitates better branding. It also helps in magnetizing potential customers and last but not the least it will help in the growth of the business.

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