7 Must Have Features of a Domain Name

Domain Names

In an online business, there is no point just owning a domain name especially if you are looking at achieving uniqueness and individuality in the quickest time possible. Success in the online business is possible with one of the best domains.  These are seven must-have features of a domain.

1. Uniqueness

By nature the domain should exclusive or unique which is a very important feature of a domain. People too prefer an exclusive domain and hence in comparison to other domains they are sure to consider yours.

2. Memorable One

The domain should be one which is very easy and simple to recollect. If it is a complex or a difficult one to remember then visitors will not attempt to visit the site again and will move on to another site. Visitors are very impatient by nature and would like a domain that is easier to spell. If the spelling is a bit difficult then they will find difficulty in reaching your site. You will lose traffic besides which the visitor leaves irritated and looks for another site.

3. Informative and Short

The domain can attain success online if the name is not lengthy and descriptive at the same time. Even the minutest details of the product or service should be well explained by the domain. Everything that a visitor might want to know should be on the first page.

4. Captivating, Catchy and Creative Enough

To make an effective mark in the market, it is helpful if you toy with the domain name a little bit. Once a visitor lands on your domain then he should not forget the name for long. If the domain is creative, captivating and catchy enough, then only the users will be able to remember it well.

5. Topic Relevant

Visitors to the site need to relate well with the content on the site. It is this quality that ensures the goodness in a domain. The product offered online needs to be reflected in the domain name as well. There is no point if the product and the domain are different.

6. Domain Extension

Having a good extension is very important for the domain. Generally used domains include .in and .com which are effective in gaining the attention of users. The other thing about these extensions is that they are popular, being used for a long time now and very simple to remember.

7. Dissimilar and Distinct

The domain should different, distinct and dissimilar from the rest of the domain names. This will prevent the user or the visitor from getting confused with the rest of the domains. If there is a similarity in the names of domains, the desirability in using the domain is lost by users and they will not prefer to use it.

An easy to recognize domain is equally important especially for the domain buyer who is keen on marketing a service or product in the niche market. If your domain has relevance to that service or product then it gets easier for the buyer of the domain to ensure better marketing.

5 Mistakes to Avoid When Building a Website

Website Builder

Websites in thousands are available on the internet these days catering to a huge range of products and services. Accordingly millions of people access this online source each day and look forward to accessing information without wasting too much of time.

In a website building process, one aspect that needs to be given utmost importance is making the website appealing as well as user friendly. This is a tricky job and mistakes have to be avoided to ensure visitors are retained. There shouldn’t be any kind of technical difficulties which could ward off visitors to your site.

Mistakes Highlighted

To understand more on this, listed here are the five most common mistakes that take place when you builda website.

• Slow loading time due to videos and audios
• Weird or quirky domain names
• Lay major emphasis on customers
• Auto play music
• Improper color schemes

The first is the loading time. In this fast paced life, no visitor is going to wait for too long for your web pages to load. Some sites take forever just to load a single page. So, make an easy to load business website. Keeping options available like skipping the introduction section for including a particular feature or video for introduction etc which in the process could reduce loading time. On the site there could be other places for the audio and video clippings thus ensuring faster loading. The next thing to do is get the plans for web hosting updated to ensure an efficient website. Another option is switching over to new website builder for web hosting.

Don’t Undermine Your Brand Identity

Using a weird or quirky name for the domain is another mistake that is committed. The name may not have anything to do with the service or product sold online. Keeping an extra-large domain and using hyphens unnecessarily can make it even more difficult to remember and type on the search engine. Identity of your brand could be undermined in this process, hence select a domain that highlights your brand easily. All the creativity you are thinking of can be saved for the website’s other aspects.

Laying major emphasis on customers is very important. Visitors look for content online, but make sure it is interesting, topic specific and not too lengthy. Provide resourceful help to them. Adding bulleted points, catchy sub headings, adding a picture, etc are some of the methods of keeping customers engaged at your site. If this is kept in mind then traffic towards your site is sure to increase.

Manual Option to Play Music

A large number of visitors prefer a private visit to your site and will not want the rest to know what they are researching upon. If you use the auto play music option on your site then at the time of homepage loading the music can attract the attention of co-workers etc. Keep the manual option available for visitors where they can listen to the music only if needed.

Some for the website designers may not use appropriate color schemes which makes viewing of content difficult. Selecting basic color is essential to allow easy text reading. Professionalism is invoked on using basic colors. Customers will go away to another site if they see the quirky colors. If the above five mistakes are taken care of then you can createa website worth visiting thousands of times.