7 September 2012

Is Your Domain Name Hurting Your Traffic?

Domain Booking
Domain Booking
The search engine gives you the opportunity to browse through numerous websites to avail fantastic information. Thousands of sites are found on the search engines at different ranking positions. After conducting an extensive search you may find the kind of information you are looking for and after exiting the site you may even want to recollect the name of the domain.

If the domain name is quite easy to remember then you are sure to recollect it. However if it is complicated involving hyphens etc then it get a bit difficult to easily type out the name and conduct the search. Even if people type fast, there is a difficulty faced while typing in a hyphen. They avoid this most of the time and instead move on looking for another site. This means, loss of traffic for that particular site.

Important Role
The computer keyboard offers a lot of shortcuts to make things easy and people are not willing to type in hyphens and sometimes even numbers. Visitors want to complete their task of searching as fast as possible. As far as branding is concerned, the domain name plays a very important role.

On the internet there are millions of customers logging in, every day for the first time to look for desired information. The information obtained is to help them in some form, way or shape. Hence if an effective bonding has to be created with customers then it is important as the name of the domain plays a major role in this.

Avoid Too Many Keywords
Marketing a free website where the spelt out name does not attract desired traffic, makes no sense at all. It would be better if at least an effective keyword is utilized in the name. Ensure avoiding usage of too many keywords as this could be quite a turnoff at times.

Besides this if the name of the domain does not sound professional it could even affect the credibility being created. Another important thing to keep in mind is to ensure that it is as short as possible. There is no point having very long domain names. If you do not wish to hurt the traffic, make sure that all these points are kept in mind while creating the name for the domain. A good idea would be to check domain name availability online itself.

Ensure Short Domain Names
Some of the domain names could be very long and for branding purposes as well as search engine optimization the domain name does gel well. The only thing is that it involves a hassle in typing, besides which a lot of space is taken up on material for promotion and business cards.

A name of such type can help you online only to some extent. Websites owners thus can make an effort do domain name registration in another name that is not only short to type in but memorable as well. This can benefit both your online business and you. It is important first to focus well on visitors to the site and then the search engines.

Article Source: http://www.articlesbase.com/domain-names-articles/is-your-domain-name-hurting-your-traffic-6162592.html

6 September 2012

How Does Web Hosting Affect The SEO Of Your Websites?

Web Hosting
Web Hosting
There are a number of factors related to search engine optimization and one of the most important ones is web hosting. It is important to know that both SEO and web hosting are linked. It is in two ways that hosting is affected majorly.

If in case your site is on a similar internet protocol address as a website that is spamming on the net it means that a lot of links of low quality are created for linking sites from all over. Maybe the spamming site is a site with a purpose of just generating links only. Search engines are alert to detect such sites.

Effect on Search Engine Ranking
In such a case the search engines will target such an IP address and anyone else that exists on it could also be punished. Even if this does not sound too fair it does happen since for the search engines it gets easier to do this. Your ranking on the search engine could get hurt in a linking between SEO and hosting especially when there are issues with web hosting to keep the site accessible online.

If in case a lot of downtime is experienced by the site then there are two fallouts to face. In the first fall out the search engines will detect that your site is not easily reachable and for this the punishment levied is a lower ranking. This is done to ensure that your site does not direct customers to sites that are not accessible or not easily reachable. This certainly makes a lot of sense to search engines concerned.

Issue of Inaccessible Sites
In the case of the second fallout, the webmasters involved in linking with you, start getting notification about your website being down and the links point out to sites that are not accessible. This leads to removal of links and SERPs boost which can be enjoyed by you. Along with the unreachable links the said links also disappear in the process.

It is in your best interest then to consider services of a good web hosting company which is trustworthy and reliable enough. Take the assistance of a good web hosting service which has never had issues related to downtime. Looking up the internet itself is a great idea to identify a credible good and popular hosting provider.

Lookout for a Good Hosting Provider
Just having a website is not enough. Identifying a good provider for website hosting is equally important for the website owner. It is a perfect investment to be made to ensure at least better ranking on the search engines as compared to other businesses. Finding a good provider is not a difficult task as any number of references is available.

Online businesses are becoming really competent which makes it important for online business owners to pay adequate attention to search engine optimization and web hosting as well. To minimize the negative effect of hosting and SERP ranking the right kind of effort will need to be put in like considering one of the best hosting services.

Article Source: http://www.articlesbase.com/web-hosting-articles/how-does-web-hosting-affect-the-seo-of-your-websites-6155350.html

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