15 September 2012

Advantages Of Keyword Rich Domain Names

Domain Registration
Domain Registration

There is no debate whether domain names that are rich in keywords will make a difference to the traffic that flows into a website. As everyone knows, having a domain name that has all the relevant keywords will rank really high in the search engines and that will translate into instant traffic into your website.

While you undertake a domain name search, make sure the name that you zero on has most of the keywords that are important to you. If you cannot find domain names that are short, you will have to settle for long tailed keyword phrases as they are more likely to be available.

With millions of websites jostling for space on the net, landing a .com name is not likely these days, but using one of the tools available you can still be able to get a catchy one that is keyword rich. Domain seekers have many tricks up their sleeve but they don’t reveal these as they are trade secrets.

Having a great name is not enough though we do hear of websites getting a high rank based on the title alone though the content is meagre and sketchy. Good content and an exact match domain name are a winning combination. If you want a high CTR, having an exact match domain and high value content is important. Your campaign for higher ranking by search engines will depend largely on the keywords used.

Before you fix on a domain name, it is a good idea to short list a few keywords that are germane to your business. Make sure the names that the name you finally choose prominently feature the keywords that you have shortlisted. Almost all websites will display on its front page its primary keywords. If you make a study of successful domains and websites you will see that the keywords figure prominently in them. The successful websites that have completely different words as in Amazon.com for example would have in the initial stages had to do aggressive marketing.

If you have not already chosen the domain name and you want to search domain names keep in mind that you get some extra power by having keywords included in the domain name. If you get a flash of inspiration but you are not too sure whether you can use the name, it is best to a domain name availability check.

Domain names have to be chosen after some forethought as changing them at a later date is not easy. Even when you do manage it what you lose are your old customers and the incoming links. It is best to remember the 80% rule that qualifies optimization. The 100% of optimization is made up of keyword rich domain name, domain age, expert title tags, numerous inbound links etc. It is impossible for anyone to have all these. But if you can manage 80% of all this, you are almost there.

A search engine’s main purpose is to deliver a client answers to a query made by them. For this to be easy, keywords are very important. In a market where every little extra bit matters, a keyword rich domain name will give your website that extra push.

14 September 2012

Set Up Your Emails to Look Professional

Email Solutions
Email Solutions

Emails have now become the preferred mode of communication for personal and business needs. It is imperative to learn a few tips to polish them and give them a professional make over. The tips given here will make your business emails clear, polite and friendly. Looking at the emails from the standpoint of the recipient will enable you to view it critically. Would you like to receive these emails, is what you need to ask yourself. 

Start with your name. The “from” field should display your name along with your email address. Very often, people have it set in a way that shows only the email address. Make sure the name displayed is your full name and not just your first name.

A common first name that is displayed is not easily identifiable to the receiver. Never ever use a nickname when sending an email especially when it is a business mail. Weird names are fine among friends but if you want to be taken seriously, you must project the right image.

Keep the formatting simple and businesslike. No matter how much care you take with the formatting what arrives in the receiver’s inbox is what matters. Make the username found formal and professional. If you use something frivolous, keep it only for use among friends. If you run a site make sure you send mails and receive them from that site. You can also get customized versions of mail services for free.

For those who have to send large numbers of very similar emails using a template will make sense. A template will have most of the fields pre-filled and it’s just the message that you will need to actually write and that too if it’s a different one. Having a template is a way of making fewer mistakes because you write fewer details. Templates ensure faster replies as sending these emails are less of drudgery.

If the email services you use have an “undo send” feature, consider getting it as it will help you pull back a mail after you have hit the “send” button. Though there are proof reading services, sometimes typos slip by which becomes clear after the mail has been sent. If you are one of those who forget the attachment even though you mention it in the letter, get yourself a tool that alerts you.

Make sure your email that is about professional matters is sent out only during office hours. Even if you are a night owl, you can’t send a mail at 2 am. If you do send a lot of bizmails its worth getting a digital signature. Make sure you sift through your inbox regularly without letting it get on top of you.

If you do the advertising for your business through emails, you may want to consider email hosting. Custom made emails are the buzzword now. It is possible to get a larger customer base when you consider outsourcing the emails. Email servers control email traffic and they are in charge of delivering and receiving emails.

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