9 April 2013

Domain Name - Online Representative of a Website

Domain Name Registration
Domain Name Registration

The whole concept of making a website is based on the idea of attracting the targeted audience in whichever way possible. A website has many components that come together to form its structure, such as domain name, hosting type, web pages and content among others. It is highly important that all these factors combine together in the best possible way that produces a successful end result.

Need for a domain name

Domain name is one of the significant facets of a website, since it is the aspect by which people or the targeted audience would remember the website. Depending upon the type or the category of the service, owners can choose from a wide range of names for their website. It is among the most important decisions to be made by anyone who wants to build a website, be it for commercial or personal purposes. There are a lot of factors that go into deciding the domain name of a website, starting from type of service provided to the targeted audience. The name should be relevant to the basic concept of the website, should be catchy and easy to memorise. For example, websites selling shoes and bags of a wide range would have a name like ‘allshoes’ or ‘findallbags’, respectively. This would not only make it easier for people to remember but would also help improve the search engine viability of the website.

Things related with domain name availability

The availability of the desired domain name automatically becomes the next step in the process. The easiest and simplest is a single word domain name that is relevant to the website, simple and comprehensible. With the advent of Internet and it playing a role in every sector, service and trade, the chances of getting a single word domain title are becoming less with time. Thus, it becomes imperative for the owner to get a little creative and ensure that there is domain name availability. There are a lot of permutations that can be applied while deciding the domain name. It can be a combination two words (MySpace), misspelled word (Flickr) or a phrase (donebynone).

There are plenty of domain registration services that are present in the market and it is upon the owner to analyse and choose the right one. .COM is the most viable and popular domain extension, therefore it is best for any website. However, the occupancy levels of this domain are quite high, which means that there is a good chance of its unavailability. The type of domain chosen depends on multiple factors, such as scale of the operation and geographical location. Owners should have backup domains in case the desired domain is not available, such as .BIZ, .ORG and .NET.

8 April 2013

Start Your Online Business Today: Use a Website Builder to build your Web Presence

How to build a website
How to build a website

Building a sound web presence has become quite important today with the increasing use of internet. It plays a vital role in the growth of a business as it helps in increasing sales and helps in magnetizing potential customers. However, having pages in social media sites like facebook, google+ and twitter, among others, is not enough. In order to let your web presence felt, an individual should have a website. Today, one can even think of starting his online business by building a website.

Build your website using website builder

You must be pondering over the fact that how to build your website. It is now easy to build a website and that to free of cost. This is possible with the availability of a number of free website builder tools available online. Building web presence is no longer a difficult task nowadays as various online website builder tools are available in the market. However, there are certain things that you need to consider before building your website. It is necessary to identify the traffic an individual wish to target with his website.

Industry experts believe that one should also look for an online website builder suite, which will help in designing a website and build your website for free. Anyone can use these free website builder tools to build your website without any hassle. There are several online companies that offer website builder trial pack to business owners. These trial packs can be tried for a limited period and once you get acquainted to these tools, you can purchase it for building a complete website. Furthermore, these online website builder tools can be even used for building shopping portals and other such websites.

Necessary things for building your web presence

Building a website is just a small part of the whole process. The process of starting an online business and building your online presence include several other things that need to be considered. Online website builder will help you in designing and developing your website. After designing and developing the website, individuals need to register the domain name with a domain registration company and then choose a good web hosting service provider for letting your website go live on the internet.

Furthermore, individuals need to optimize their website for attaining a sound visibility on search engines like Google, Yahoo and Bing to market your products and services. This is possible by hiring a search engine optimization expert, popularly known as SEO. SEO is a key element of internet marketing and it plays a major role in building your online presence using your website.

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