14 May 2013

Domain Registration: Why you need right domain name for your website?

Domain Names
Domain Names

Domain name is the identity of a website like a name is a person's identity. It gives a website its individuality among the numerous sites that are operating on the Internet. Hence, it is essential to choose a domain name that is unique and describes your business in the best possible way. An appropriate domain name is necessary to drive online traffic towards the website along with increasing sales and improving search engine viability. Once the website name is decided, it is vital to carry out an extensive search to check domain availability. There are several domain extensions available, with .com being the most preferred extension. The domain name that you select might not be available, which makes it important to check for domain availability followed by domain registration.

What is Domain Registration?

Domain registration is the process of securing the domain name of a website. This contract needs to be renewed every year. In this process, the domain name links one or more IP addresses with a name that is simple and uncomplicated to remember. The process of domain registration makes use of the service of a domain registrar, which is recognized by ICAAN or National ccTLD.

Role and responsibility of a domain registrar

A domain registrar is an individual or a company that has been accredited by  ICAAN or National ccTLD and is authorized to register domain names that is selected. The role of a domain registrar is given in three agreements, comprising Authorization agreement, the Connection Agreement and the Registrant Agreement Core Terms and Conditions of the company. It is the duty and the responsibility of the registrar to maintain integrity with good faith. Also, it is the duty of the registrar to check and validate the domain name before registration. The registrar's main role is registering the domain name on the database and secure the website name. Payment of the registration fee and the annual fee for each registered domain is also done by the registrar.  Last but not the least, the domain registrar should also guide the registrant throughout the process and also while selecting the domain name.

A good and appropriate domain name is easy to remember, ranks high in search engine pages, helps in establishing business entity and facilitates better branding. It also helps in magnetizing potential customers and last but not the least it will help in the growth of the business.

13 May 2013

Why you need domain name and web hosting to run a website?

With the advancement of technology, Internet, as a medium of communication and procuring information, has gained unprecedented popularity and relevance. Today all businesses and individuals desire to create an online presence in order to promote their products and services. Although, social media sites are helpful, but only to a certain extent, which sometimes is not sufficient to achieve the set targets. Having a website is important to promote products, services and the school of thought the entity or the individual is trying to project. It helps in promotion along with triggering the growth of business by generating revenue and increasing sales. However, before designing and developing a website there are several factors that need to be considered, such as targeted customer base, name of the domain and web hosting services.

Importance of Domain Name in running a website

Domain name plays a major role in the success of the website as it is capable of grabbing the attention of potential customers. It provides a unique identity to a website among its counterparts and potential rivals. Choosing an appropriate name is a tricky task because the result directly affects the viability of the website in the long run. The name should be catchy, informative of the purpose, simple and easy-to-remember. After deciding on the right domain name, it is essential to check the availability of the selected option, which is followed by domain registration. It is important to register with a domain registrar in order to protect the name of the website and to ensure that it is not used by anyone else. Thus, the right domain name, if chosen wisely, provides a website with the right impetus to go on and become a social and commercial success.

Importance of Web Hosting Services

Web hosting involves deciding the critical aspects that play a part in the success of a website. Thereby, good web hosting is essential as it helps in driving traffic to a website,  and, subsequently, increasing sales and generating revenue. Owing to these reasons, it is important to choose the right web hosting services that provide well-structured and pragmatic hosting plans that help in future expansion of the business along with running the website smoothly. Choosing a company that offers good web hosting services is crucial as bad web hosting has the potential to ruin a website.

In order to gain popularity and making your presence felt among fellow competitors along with the targeted customer base, it has become imperative to have a website. To trigger the growth of an online business by attracting potential customers, it is important to have the right domain name and web hosting services. Thus, for any website to run successfully, the appropriate domain name and a good web hosting service provider are quintessential.

ShareThis