Domain Hosting: How Will Your Choice Affect Your Business

Domain Hosting

In the present market scenario, the IT industry is growing remarkably and the Internet has become the most prominent medium of communication. Business constantly try to impact the market through social networking portals, their official websites and also by improving search engine rankings. In order to make its presence felt in the Web World, it is important for a business organisation to have a website that is attractive, and displays the products and services well to attract traffic and potential customers. However, merely by designing and development of a website cannot single-handedly guarantee its success. Domain names are often touted as the most significant and immediate factor that creates an instant impact on the targeted customer base. Domain hosting is another factor that makes a noteworthy contribution to the viability of an online business.

Importance of choosing right domain names
Domain names provide identity as well as individuality to websites as there are millions of websites available on the Internet. Thus it is important to choose the name for a website that is catchy, easy to remember and the one that describes the website and what it deals with in the best possible manner. Once the domain name is decided, an extensive research is essential to confirm the availability of domain names. Using WHOIS tools is an effective way of choosing website names. One can even buy domains for future use if those domain names have a possibility to rank the website and they are catchy enough to attract the online traffic.

How domain hosting can affect your business?
Choosing the right domain hosting is important as it one of the prime deciding factor of a website's success. Web hosting is one of the factors that can improve the functionality of your online business by improving the website's ranking in major search engines like Google, Yahoo! and Bing. Some of the ways through which domain hosting can influence the website and subsequently, your business are:

     1. Speed of the Website: The loading time of a website depends on the web hosting services. If the loading time of the website is long, you will lose traffic as even the existing visitors will stop visiting your web portal. Thus, it is important to choose a good domain hosting service provider.
     2. Uptime of the Server: The uptime of the server on which your website is hosted is important because if the uptime is low and the site remains down most of the time, you will lose visitors. This will directly affect your sales and as a result, your business will suffer.
     3. Content on Sub-domain: At times, some of the hosting service providers also create sub-domains along with the registered domain. These sub-domains contain the content present on the main website and as a result duplicate content issue may crop up and your site will be penalized. This will also affect the ranking of your main website and in order to avoid such things you should edit the robots.txt file to stop the search engines from indexing it.

There are also other ways through which domain hosting can influence the website and thus your business and hence it is important to choose a reliable and trustworthy web hosting service provider.

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Domain Registration: Why you need right domain name for your website?

Domain Names

Domain name is the identity of a website like a name is a person's identity. It gives a website its individuality among the numerous sites that are operating on the Internet. Hence, it is essential to choose a domain name that is unique and describes your business in the best possible way. An appropriate domain name is necessary to drive online traffic towards the website along with increasing sales and improving search engine viability. Once the website name is decided, it is vital to carry out an extensive search to check domain availability. There are several domain extensions available, with .com being the most preferred extension. The domain name that you select might not be available, which makes it important to check for domain availability followed by domain registration.

What is Domain Registration?

Domain registration is the process of securing the domain name of a website. This contract needs to be renewed every year. In this process, the domain name links one or more IP addresses with a name that is simple and uncomplicated to remember. The process of domain registration makes use of the service of a domain registrar, which is recognized by ICAAN or National ccTLD.

Role and responsibility of a domain registrar

A domain registrar is an individual or a company that has been accredited by  ICAAN or National ccTLD and is authorized to register domain names that is selected. The role of a domain registrar is given in three agreements, comprising Authorization agreement, the Connection Agreement and the Registrant Agreement Core Terms and Conditions of the company. It is the duty and the responsibility of the registrar to maintain integrity with good faith. Also, it is the duty of the registrar to check and validate the domain name before registration. The registrar's main role is registering the domain name on the database and secure the website name. Payment of the registration fee and the annual fee for each registered domain is also done by the registrar.  Last but not the least, the domain registrar should also guide the registrant throughout the process and also while selecting the domain name.

A good and appropriate domain name is easy to remember, ranks high in search engine pages, helps in establishing business entity and facilitates better branding. It also helps in magnetizing potential customers and last but not the least it will help in the growth of the business.