How Domain Names and Landing Pages Help In Website Marketing

Domain Names

To market your website you will need to make the best use of landing pages and domain names. For your online business, they are the best marketing tools. The domain name is very important to enable customers to find your business. You site needs to be located easily on the web, right?

You need to make sure that you select words or a set of words that are easy to remember and use via the address of Internet Protocol. In this address, numbers are used in a series which are designed to allow communication from one computer to another, over the online resource.

Easy To Use Domain Names
To enable communication between computers, an IP or the Internet Protocol address is required in the very same way people need mailing addresses to post their letters at the post office. The domain name should not be too difficult to remember; hence conducting an extensive domain search is important. Registration of the domain name can be done at reputed domain registration companies online but you will need to identify a suitable one first.

The other effective tool that is to be used in marketing websites is the landing page. Squeeze page is the other term for the landing page. It is for the purpose of acquiring leads that the creation of this single web page which is called the squeeze page is done. Information provided on the landing page should be attractive enough to compel and motivate the readers to investigate the benefits of the service or the product.

Advantages
In return a free video or a free report that is useful to the visitor is offered when you invest in the address for emailing. For the landing page the header should be simple, with no sidebar. The main aim of creating the landing page is to get the desired specific response. Ensure that there are no distractions on this page.

Beside this there are other tools like the Auto Responder also which can help in lead generation to ensure that the online business works well. Before you get started with the online business it is best to get things sorted out first, determine the best marketing tools, check domains and accordingly work towards success. Try to gain from the experiences of other people running online businesses by networking.

Make the Most of Online Business
Once you determine the best method you will be in a better position to help others to make the most of their online businesses, using effective marketing tools. Owning and setting up a presence on the web is the core function while marketing over the web, in an online business. The landing page and the domain name help in creating a great website.

The website becomes the base rostrum of your business on the web so you need to ensure the best of care while upgrading it. Take a look at the branded domain names of other businesses; this also proves to be effective for your online business address. All that matters is the effort made to spread the name of your web business. Creating your own brand is very important.

Article Source: http://www.articlesbase.com/web-hosting-articles/how-domain-names-and-landing-pages-help-in-website-marketing-6109822.html

Convert your blog into your personal website

Build a Website

If you have been a blogger with a good number of visitors to your blog, then you can start or convert it into your personal website using website templates. Generally blogs are offered for free but many facilities are blocked in a blog. You cannot advertise in a blog which is done for free. There is a restriction on the themes that can be used and also software that can be used. When you convert your blog into a website all restrictions are removed.

Search for good domains
By creating a website using an html website creator your visitors get to experience the blog and the site at one go. Your blog will feature on the search engine faster when a web site is created. The conversion of the blog to the website is quite easy. It is easier than creating a website afresh. You only have to choose the correct domain to change over your blog.

Some domains give you space with an expiry date and you will have to keep renewing your space booked almost every year. Look out for domains that will give you life time space. This way once you have taken your space it is yours for lifetime. You have to keep it alive and interesting with your articles, advertisements and other interesting information.

Look for FTP
The conversion from blog to website is possible only when the server has FTP which is File Transfer Protocol. This is a network protocol which is standardised to transfer files from one host to another. Choose the correct setting of FTP needed for your website. You have to then log into the hosting service and create a file where your blogs will appear after the site is created. The file should be named similar to the blog name you had already created.

After this you have to log into your blogger. Click on ‘settings' under which you will find a link saying ‘publishing'. When this link is clicked another link which says FTP is shown. Once this is clicked you are close to combining your blog and website. The address of this combined version will be like this, http://servername.com/blog.

Create a unique name
The blog file name should be created so that the index for your blogs can be created. It is easy to scroll down the index list and choose the blog required. Ensure that there is no other page with the name you give for the blog file name. If the same name is give then all the files will be overwritten.

The FTP password is something that you get when you sign up with a hosting server. This password has to be entered correctly and should not be disclosed. Like the function of any other password it has to be remembered to gain entry into your website. Then you will get an option of making your blog public. This is optional and can be skipped if you do not need to go public.

When you are through with all these steps then just click on ‘save settings button' and your blog is converted into website. There are many companies who will do the conversion for you. Take their help and build your own website.

Article Source: http://www.articlesbase.com/web-design-articles/convert-your-blog-into-your-personal-website-6124988.html

Work from home: build your own personal website

Build a Website

More and more individuals are choosing to work from home. The reasons for this are not hard to find. People do not want to face a long commute in the morning, women may have young children at home, individuals want to be their own bosses, they want to turn hobbies into their profession etc. There are times when individuals lose their jobs and then try their hand at something new in a small way working out of their homes.

Broadcast Your Business

No matter what you plan to do you need to tell the world about your business. You may walk dogs, bake cakes, make chairs, give lessons in music- but if you don’t have customers, you can’t get very far in your business. A personal website constructed using a website builder will solve this problem for you. You can convey in it all that you want to say about your work.

Keep Things Simple but Effective

Make sure the website projects the image of your business that you would like the world to see. The great thing about designing your web site using the easysite builder is that you can control the image. The logo you choose, where you position it are all under your control. Do not cram too much information on one page as that only serves to confuse the reader.

Make your domain name reflect what you do. If the thrust of your business is cushion covers, the domain name should reflect that. The brand message that you send out should be strong and clear. Make sure that your telephone numbers and email address stand out so that it is an invitation to action.

Newsletters Are Effective

Design a newsletter as it is an effective way to stay in touch with customers. When you launch a new product or announce discounts, let them be the first ones to know. E-mails are environmentally friendly because they use no paper that goes into a landfill. A website has about five seconds to make an impression so use it wisely.

Build awebsite that is personal and connected. Testimonials from happy clients go a long way in convincing others. Let your customers know that you can be contacted if they need to. That’s like saying you are in charge and responsible. Ensure the navigation method you follow is precise and clear. Use only one navigation menu which is used throughout the site. Users should be able to chart their way, hassle free.

Visitors are a capricious lot and they can exit your site in the blink of an eye if they find the going tedious. The navigation buttons need to be placed where they can be easily found. Research has it that the top of the page, preferably the left hand side is ideal. The links should lead from page to page so that when something catches their eye, they can switch over smoothly.

Keep your keyword research up to date. Before you put the web site together, have at least 6 or 8 keywords chosen that you can weave into your text effortlessly. Keep the tone and style of the writing consistent. Keep the site professional and project the image of being serious and committed about what you do. 

Website Design With SEO In Mind

Online Website Builder

Designing a website is an important search engine optimization factor. The web is filled with thousands of websites already and new ones are getting added each day. With website templates available easily, people cab build their own. This means that there is a lot of competition amongst sites and it is very essential to be ranked high on the search engine. Just as any store has to be organized well for selling purposes in the same way the website has to be a well-organized site.

Visitors should find exactly what they are looking for at your site. If they do not find it then they can get irritated and leave your site to go and search for another one.  Chances are there that they may not even want to return back again to your site, which means it is your loss. So why not have your website, SEO optimized in the very first place itself. You can do that using an html website builder.

Optimizing Websites

The search engine will negatively react if the website contains no substance, is automated overly, is just flashy with no effective content or is outdated. Hence for optimizing the site and designing the site a few things will have to be considered and visitors can have a shopping experience that is the best possible ever. In SEO or search engine optimization the website size matters a lot.

To attain a higher ranking the brochure site should have adequate number of pages. Those who have a site with just one page will not have an effective site at all. When people conduct a search on the search engine, they should be able to find a site as per their choice providing relevant information on a service or product. Remember that besides your site there are millions of other sites made using online website builder, in competition with you on the web and many of them are robust sites.

Competing With Robust Sites

Competing with robust websites can be a tough task. In such a case it is unlikely that your site containing a single page will be able to survive. To understand this better, you can take the example of two businessmen, out of who hands over a business card while the other offers a colorful brochure containing detailed content in it.

This information can include details of product, service, testimonials, credentials of the service provider, etc which gives a complete overview on the kind of services he is offering. It is but natural that the detailed brochure will have a better and effective impact as compared to the just one single business card.

Better Chance With Multiple Pages

In the very same way a one page site does not stand a very good opportunity against many other robust sites on the web.  Make sure that there aren’t too many pages and it offers relevant content only and that too in detail so that the visitor does not have to go searching elsewhere. 

Ensure relevant keywords, fresh content, key phrases, graphics, photos, images, back links, meta tags etc so that an attractive and creative website is created. Also avoid using frames as far as possible as this can affect ranking on the search engine. Hence SEO will have to be given prime importance while designing websites using easy website builder.

Mistakes To Avoid While Building Your Own Website

Website Design

While undertaking website building, some mistakes are made due to which visitors leave the site and go to other sites. Visitors need to find the right kind of information they are looking for. Lots of time is wasted by visitors if navigation is difficult due to which there is frustration leading to loss of money, visitors and productivity.

The ecommerce website design should be easy to navigate, so that a large number of visitors can get attracted to the website without having to waste too much time. Navigation that is designed badly can prove to be harmful to the site. A lot depends on the website design. The common mistake web designers make is not having relevant and adequate content on the site. Use the site builder that will appeal to you as a user.

No Updated Content and Complex Web Design

At times there is outdated content which has no place in the technological advancement taking place at rapid speed on the internet. If there is no updated content, it is an indication that the website owner hardly cares for its visitors or those reading the information. Hence you will need to ensure that only updated content is published on a regular basis to keep visitors attracted to the website.

One of the commonest mistakes is having a site with complex web design. The site turns out to be a slow site due to difficult designs. Visitors do not want to wait if uploading time is too much. They prefer to visit sites that have web pages that upload in just a few seconds and have access to relevant content they are looking for.

Using Flash, Pop Ups and Sounds

Some of the sites are based on Flash. This is also one common mistake in a web design. When Flash is used, indexing is not properly done by the search engines. Textual content is indexed on the search engines to ensure search engine ranking. At times the arrangement of the navigation bar is poor, at times too big or too small which cannot be read or is positioned wrongly leading to inconvenience to the website visitor. People generally prefer web applications that allow easy usage and hence you will need to identify a web design that is not puzzling.

The other common mistake is having pop ups and auto sound which can be annoying to the visitor. The pop ups, increase the loading time of web pages, due to which visitors want to move to another site for browsing. Even sounds and videos increase loading time.

Using Broken Links, Graphics and Videos

Another common mistake is not looking into issues related to broken links and slower time for loading. Visitors want to save time too and hence will not keep waiting to get through a link or for a page to upload. Usage of photos, images or graphic can lead to slower loading of sites.

The other mistake that is common is usage of tiny text and errors and typos. There could be other mistakes too which give the impression that the site is not professional. Usage of fonts has to be professional which can have a better impact on the visitor. If all the above mistakes are avoided while creating website online then the chances of increasing the number of visitors and sales will increase, overall.

Launch your own professional website with .in domain

Domain Name

With the Indian market booming with the use of net, .in domain has been introduced and already there are many takers for this domain. It is indeed a domain solely created for India. It gives many facilities for Indians, be it a business house, institutions, organizations or individuals. Indian government had the .in registry which gives a list companies authorised to sell the .in domains.

Choose a name

Launching a professional website with .in domain name is not very different from other domains. Choose a domain name that is appropriate for your work and register. Generally a fee will have to be paid for the registration. For each level there is a domain registration charge. The registration can be done for a period of minimum 1 year and a maximum for 10 years. Some authorised .in domain sellers offer free registration. You do not have to pay for a year. Government of India has reserved some names for its use and these names cannot be used.

The next step is hosting which is also followed like any other hosting companies. Here too there are many big players who are offering the hosting of website also free of cost for one year. Getting a domain name is akin to getting your company registered with the government body. Hosting is like renting a place to run your business. The host company stores all the matter for the world to see.

Design your page

To design the web pages professional help can be taken or you can use a website builder. To encourage more Indians into this domain some of the big accredited sellers of the domain offer to develop the web pages also free of cost. You can avail this opportunity or create the web pages with the help from the professionals. As soon as the web pages are designed a trial run of the pages must be done before the final hosting.

Once this is done make the website SEO enriched. There are many tips for making your website search engine optimized and you can follow that after the launch of your website with .in domain. There are some rules to be adhered to while hosting a website with .in domain.

Certain rules

The domain names should have minimum 3 characters and a maximum of 63 characters. The names can have digits, letters and hyphens but the name cannot begin or end with a hyphen.  There are unreserved zones and reserved zone in .in domain. Some of the unreserved registrations are .in, .co.in, org.in, com.in, firm.in, gen.in and ind.in. Gen.in is for general category and ind.in is for individuals.

Name transfer within these unrestricted zones is permitted. But you cannot do it in the restricted area. The restricted areas are ac.in for academics, res.in for research institutes, edu.in for colleges and universities, gov.in for government and mil.in for military. All these names are only for India while the unrestricted zones names are available for anyone in the world. 

All facilities like other domain are available here too, the only difference being it is India friendly. Many businesses and individuals have registered with this domain and many more are to add their names soon.