25% discount on .COM+.Net domains @ Net4

25% discount on .COM+.Net @ Net4 from Net4 India Ltd.

Advantages Of Keyword Rich Domain Names

Domain Registration

There is no debate whether domain names that are rich in keywords will make a difference to the traffic that flows into a website. As everyone knows, having a domain name that has all the relevant keywords will rank really high in the search engines and that will translate into instant traffic into your website.

While you undertake a domain name search, make sure the name that you zero on has most of the keywords that are important to you. If you cannot find domain names that are short, you will have to settle for long tailed keyword phrases as they are more likely to be available.

With millions of websites jostling for space on the net, landing a .com name is not likely these days, but using one of the tools available you can still be able to get a catchy one that is keyword rich. Domain seekers have many tricks up their sleeve but they don’t reveal these as they are trade secrets.

Having a great name is not enough though we do hear of websites getting a high rank based on the title alone though the content is meagre and sketchy. Good content and an exact match domain name are a winning combination. If you want a high CTR, having an exact match domain and high value content is important. Your campaign for higher ranking by search engines will depend largely on the keywords used.

Before you fix on a domain name, it is a good idea to short list a few keywords that are germane to your business. Make sure the names that the name you finally choose prominently feature the keywords that you have shortlisted. Almost all websites will display on its front page its primary keywords. If you make a study of successful domains and websites you will see that the keywords figure prominently in them. The successful websites that have completely different words as in Amazon.com for example would have in the initial stages had to do aggressive marketing.

If you have not already chosen the domain name and you want to search domain names keep in mind that you get some extra power by having keywords included in the domain name. If you get a flash of inspiration but you are not too sure whether you can use the name, it is best to a domain name availability check.

Domain names have to be chosen after some forethought as changing them at a later date is not easy. Even when you do manage it what you lose are your old customers and the incoming links. It is best to remember the 80% rule that qualifies optimization. The 100% of optimization is made up of keyword rich domain name, domain age, expert title tags, numerous inbound links etc. It is impossible for anyone to have all these. But if you can manage 80% of all this, you are almost there.

A search engine’s main purpose is to deliver a client answers to a query made by them. For this to be easy, keywords are very important. In a market where every little extra bit matters, a keyword rich domain name will give your website that extra push.

Set Up Your Emails to Look Professional

Email Solutions

Emails have now become the preferred mode of communication for personal and business needs. It is imperative to learn a few tips to polish them and give them a professional make over. The tips given here will make your business emails clear, polite and friendly. Looking at the emails from the standpoint of the recipient will enable you to view it critically. Would you like to receive these emails, is what you need to ask yourself. 

Start with your name. The “from” field should display your name along with your email address. Very often, people have it set in a way that shows only the email address. Make sure the name displayed is your full name and not just your first name.

A common first name that is displayed is not easily identifiable to the receiver. Never ever use a nickname when sending an email especially when it is a business mail. Weird names are fine among friends but if you want to be taken seriously, you must project the right image.

Keep the formatting simple and businesslike. No matter how much care you take with the formatting what arrives in the receiver’s inbox is what matters. Make the username found formal and professional. If you use something frivolous, keep it only for use among friends. If you run a site make sure you send mails and receive them from that site. You can also get customized versions of mail services for free.

For those who have to send large numbers of very similar emails using a template will make sense. A template will have most of the fields pre-filled and it’s just the message that you will need to actually write and that too if it’s a different one. Having a template is a way of making fewer mistakes because you write fewer details. Templates ensure faster replies as sending these emails are less of drudgery.

If the email services you use have an “undo send” feature, consider getting it as it will help you pull back a mail after you have hit the “send” button. Though there are proof reading services, sometimes typos slip by which becomes clear after the mail has been sent. If you are one of those who forget the attachment even though you mention it in the letter, get yourself a tool that alerts you.

Make sure your email that is about professional matters is sent out only during office hours. Even if you are a night owl, you can’t send a mail at 2 am. If you do send a lot of bizmails its worth getting a digital signature. Make sure you sift through your inbox regularly without letting it get on top of you.

If you do the advertising for your business through emails, you may want to consider email hosting. Custom made emails are the buzzword now. It is possible to get a larger customer base when you consider outsourcing the emails. Email servers control email traffic and they are in charge of delivering and receiving emails.

Private domain registration: Another marketing trick?

Private Domain Registration

On the internet privacy comes at a premium. Websites are open to scrutiny and comment; it cannot be kept away from curious eyes. The only way you can conceal your identity is by doing a private domain registration. If someone wants to know who owns a domain name, what they need to do is look up the WhoIs service. When they do this they will not get your personal information but they will get the name and address of the forwarding service.

Many website owners register domain names privately because they find several advantages attached to it. Marketers are always on the lookout for names and other information they can use are leads and discovery lists. They create bots that lurk on domain websites and seek out information that is listed and later sold to companies. Registering your name privately keeps your name safe from such prying eyes.

Private registration is perfect if you want to outsmart your competitors.  All you have to do to keep your venture a secret is to register it privately. No matter how much sneaking the competitor does, there will be no tell-tale signs of your venture. It is a good idea to register the domains before you buy the hosting space as doing this will give you the chance to look around for the best web hosting service.

Domain name registrations are generally done for a year’s period. When the time is up, you must remember to renew it before it becomes dead. If you renew it for a long period you will get a handsome discount. You can dabble in domain name trading where you can make money if you have domain with catchy names.

Before you buy domains run a check to make sure it is a clear one that does not contain trademarked information.  Using a public domain rather than a private web hosting means that you are not making an all-out effort to make your venture a success! Public domain names are perceived as mere hobbies and not serious pursuits like a business.

If you want your website to come alive and be successful, registering a private domain name is the way to go. When you use a free website builder the domain name can be registered as soon as the website is designed. At this point you will have to decide whether you need a public domain or a private one.

Choosing a public domain is fraught with the danger of losing your personal data to telemarketers and spammers who will fill your email with worthless spam. Paying money for private domain registration is for the purpose of keeping all this information safe. But in reality after taking your money many of these private domain name registrars sell the data to marketing firms. The downside is that you pay these registrars and yet have your personal data sold for others to exploit.

Now ICANN requires that the mailing address, email address and phone number should be on the WhoIs list. This makes things very easy for spammers to steal data.  Right now it would seem that private domain registration is a slick marketing ploy.

How Much Role The Domain Name Plays In SEO?

Domain Name

If you are looking to the success of your site on the search engine without wasting too much time you will need to assess the crucial role played by the domain. The name of the domain has to be given its due importance which not many people do. While selecting the domain name a few important characteristics will need to be considered. The first thing to do is keep the domain name short.

In the present times it is seen the domain names with three or four letters are being considered by businesses and the ones having five letters are gradually depleting. Ideally, the experts feel that the domain should be less than ten letters long and if this is not possible, then you should not go for more than twenty letters at least.

Selecting Number of Words
It is excellent to have one word domain names, good to have two letter words, average to have three letter words and if the domain name has more than three words then this is termed as bad. Another aspect that needs to be kept in mind is that it should also be easy to recall.

Most of the time, the site name is memorized and whenever it is required, the name is typed on the search engine. If the domain name is easy to remember then the user is able to recollect it faster and type it on the search engine. Hence long domain names are not recommended.

Easy Spelling
Another important aspect to keep in mind in a domain search process is the spelling. If the domain name is misspelled then the chances of reaching another site instead of your site will increase. It is advised to not use foreign and complex words.

Extension of the domain name is another important aspect that needs consideration at the time of domain registration. The .org extension is preferred by most companies at the time of developing the site. One of the most popularly used domain name extensions is the .com extension amongst users of the internet.

Descriptive Domains
There is also another important thing to keep in mind which is to keep the domain name descriptive. The domain name will be effective if it describes the products or services of the business to customers. Much before entering into the site, the visitor is able to get an idea on the kind of product or service you are offering.

Also try to avoid use of number and hyphens in the domain name to avoid confusion in the mind of the visitors. Just as the right kind of location is most important for any real estate business in the same way for a website's success, the main corner stone is the domain name.

Article Source: http://www.articlesbase.com/domain-names-articles/how-much-role-the-domain-name-plays-in-seo-6181478.html

How to host your own web server

Windows Hosting

There is virtually no one who has a business of some kind who does not have a website of their own. Most of them may have the website designed by a professional designer. Web hosting services may be provided by a vendor. It may be a shared hosting or if the company is a big one, it could be dedicated hosting.

With most internet applications being linked to the windows system, if you didn’t want compatibility issues, it is better to stick to windows hosting. Cheaper hosting is provided by Linux hosting but this is rarer and there could be regular problems cropping up with regard to compatibility unless you are proficient in software.

 Hosting services are a little like taking a part of a house on rent. There could be several problems cropping up like bandwidth, speed, security etc. For those who do all their work through the computer these glitches are so major, they may think of hosting their own website.

The first investment you have to make will come in the form of a dedicated computer, for the purpose of hosting. This computer will not be available for any other use and will have to be up and running round the clock. If the computer shuts down for some reason, the site will go off line.

Since you will have to give up the use of your computer, make sure you remove everything stored in it of use or value to you. For the purpose of hosting, a laptop is not compatible as it cannot be kept running all the time.

Once that is done you will have to install a web server application like Apache for example. You will at this stage have to complete the web server application. The contents of your website along with the images will have to be copied in the website files folder. This has to be done at the time of the server application installation. The next step is routing the server for which you will have to configure the port 80. As the last step the IP address will need to go into the browser that is close to a URL and your site will come up.

There are several pros and cons to be considered in hosting your own web server. You have to realize that you are responsible for all that goes right and those that go wrong too. There are no monthly fees to be paid nor is there any possibility of any incompetence too. Since this is a dedicated server, there is no need to share it with anyone. When it comes to content, websites, storage, content and bandwidth, there is no limit.

Waiting for someone to troubleshoot and solve problems is a thing of the past. You have complete control over your server. On the flip-side, the whole process of setting up your own server and running it can ne exhausting job as there is no end to it. If faced with software or hardware problems, there is no support team and when the server goes off, the website will disappear from the face of the web.