11 July 2012

How to Choose a Domain Registrar to Buy a Domain?


Domain Name
Domain Name

While selecting a domain name registrar for purchasing a domain name, you need to make a wise decision. Anyone would get tempted into searching for a domain registrar that is one of the cheapest. This registrar does the job of having your name saved which is your company or organization actually. It is from here that the marketing aspect starts.

When your website is looked up it is the name of the domain that is first seen, your website’s most important part. There is no point risking this part of the site to one of the lowest bidders. There are different things you will need to know in a domain name search like where the domain name has to be registered, how a good domain name has to be selected, which address is better, which is the topmost level domain names to select etc.

Researching 
To find inspiration for registration of new domain names at the domain name registrar, there are different methods for researching. Registration will depend a lot on extended usage for the name, whether it is for an existing site or a new site, for the purpose of investment or for protection of a trademark or a brand that has been established. An important thing to do is identify suitable key phrases and keywords for the domain name.

Instead of single words, it is much better to consider key phrases. Even 67 keyword enriched characters are allowed in domain names for registration which in turn helps in better ranking on different search engines. If the domain name in India is loaded with appropriate keywords then surely any search engine would love such a name.

Suffixes and Prefixes for Keywords
To ensure a better placement on the search engine, it is better to conduct adequate domain name search first and get the right keywords and phrases which are used widely in the kind of business you are in. If for your new website, you are looking for a domain name then there are a few things that need to be kept in mind. Reduce the website’s description into two lines first and underline the main words that describe the site.

You could then come up with a suitable cheap domain name to address the site’s fundamental concept. After this, it is time to test availability of such a name. For this, a search program for domain names will have to be looked up. You will have to use your judgment to add a particular suffix or prefix to the selected keyword.

Look For Extensions 
It is necessary to note that in all situations not all the suffixes or prefixes are appropriate. If you are ready to spend then there is no restriction in availability of a new domain name in India that is perfect. If the domain name to be selected is for an existing site and you plan to start from scratch, then limited options will be available.

A good idea would also be to look for an extension like .net, .org etc. alternatively. As per the old rule, only 23 characters could be used in domain names but now since there are changes in the rules, 67 characters can be used in the cheap domain names thus presenting a great opportunity. Hyphens too could be used to make the site more appealing to the average person at the time of web surfing.

10 July 2012

Why Do You Need Web Security Certificate?


SSL Certificates
SSL Certificates
In development countries, more shopping is done online than conventionally. Most of us have purchased railway tickets or air tickets on the net or paid our bills without a glitch. For those who cannot shop abroad, buying things that are made abroad has become easy using the internet. But the chance of things going wrong and data related to credit cards being stolen is very real. Every now and then we hear about phishing by cyber thieves resulting in loss of money for individuals.

New Weapon to Fight Cyber Squatters
Businesses that function online do not want to lose customers who may have reservations about using their credit cards. The latest weapon in the security armoury is secure SSL or Secure Sockets Layer. This is an internet protocol that encrypts online transactions. This ensures security and keeps data safe during transactions that take place over the net.

The coding and decoding is incorporated via the use of two keys. They are referred to as the public key and the private key. The private key can be accessed only by the website owner and the public key is used by all visitors to the site.

The Way It Works
Individuals who illegally break into sites to siphon off data are called cyber squatters. This encryption using server certificate makes it impossible to extract sensitive information from sites. This is the way it happens. When a visitor fills in sensitive information like bank details or credit card number, sites that are protected by web certificate generates a cryptographic key.

As soon as the browser tries to connect to the web server it is sent a request to check whether the site is protected by secure SSL. In response, the server transmits a facsimile of the server certificate to the web browser for checking. The browser now has to approve the web certificate. If the browser verifies the web certificate, it messages the server. When no accreditation is sent, the browser alerts the user who can choose to ignore the warning and go ahead or the attempt can be aborted. The onus thus rests on the user to make a correct decision.

The Functions
SSL and certificates have clear functions to make the web more secure. Most of the SSL and certificates that now exist in the industry have uniform features but it is a good idea to review them before deciding which ones suits a particular site. The first function is web browser authentication. The main web browsers should be able to read the SSL Certificates

If the browser keeps rejecting the SSL, it is going to create doubt in the minds of users of the safety of the website. The best choice for buyers is the encryption of 128/256 bit. Most certificates are of this level. The issuing of SSL should be done very fast so that customer service is good. Get to know the details regarding the policy regarding cancellations and guarantees.

Before choosing a particular SSL, make sure you are assured of technical support and you can email for assistance. The company should be available on phone and chat round the clock. Installing a SSL or Secure Sockets Layer can do a lot for your business.

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