What Should Be the Ideal Domain Name Strength?

Domain Booking

Basically there are three approaches to determine a good domain name. The keyword, the brand and a broad keyword domain to match are the three approaches. For SEO or search engine optimization, a domain name that is branded is required which targets the right kinds of keywords. Name of a domain shouldn’t be difficult to remember or too long.

A succinct and short one is very easy to remember. Name of the site should provide an idea on the kind of service or product you are selling. The next thing is that it should be easy to read and spell. Hyphens and numerals should be strictly avoided unless it is completely unavoidable. If in case numbers and hyphens are used then you will need to be prepared to face issues related to navigation and also make the site appear less important.

Unique and Straightforward Domains

Strength of a brand name is seen when it is straightforward and unique. Again just having a brand name will not do since it may not have the kind of SEO value you have been looking for. It should have necessary links that point towards it as well. If this is not so, then no attention will be paid to the site by the search engines.

At the time of domain registration to ensure that best of the two worlds is incorporated, the ideal domain name would be one which is branded and keyword enriched. For businesses that are focused online, such domain names are most needed since performance on the internet is of utmost significance which can have positive effects in the longer run.

Better Links and Optimized Content

Some of the examples where keywords become a brand are about.com, hotels.com etc. A combination approach also works where keywords and brand names are used together for example, HomeDepot.com. If you are looking towards quickest growth in organic marketing then domain name with keyword and brand in combination is best to consider along with following strategies for optimized content and better link building.

The only thing is that it is difficult to find domain names like these types while domain booking as they could also be in used by other kinds of businesses. Secondly the domain cost can be quite high to justify any start up. Domain names having just keywords would be the kind in which there is no tie to the brand or the name of the business.

Keyword Enriched Domain

Relevance of the website is indicated by the kind of keywords used in the name of the domain. Good performance is seen in the search results for domains falling in a category of this kind. TravelandLeisuure.com is an example of a keyword enriched domain. Such domains can get the benefit on search engines due to priority given to keywords. Your website gets all the assistance required for getting off the ground as fast as possible. This also helps in establishing relevance to the queries and subject matter sought by the audience.

The only thing about this kind of an approach is that there is no availability of short keywords and key phrases since they are taken up by other online businesses. Then when the domain names become spammy and long, it becomes difficult to remember them leading to devaluation in search engine ranking. Determining the ideal domain strength always helps in search engine optimization.

Benefit of Transferring Free Blogger Domain to a Custom Domain Name

Domain Name

Domain names work like shortcuts which point towards your blog. Without a domain name, you can own a blog of your own and have a number of domains that point towards one blog which is collection of your theme, your poses, widgets and comments which visitors see when they visit the blog. To get to your blog, the domain is a shortcut.

You could use domain upgrades of the paid variety and add the custom domains as a shortcut to the free address available for blogs. Instead of seeing the free address, the online visitors get to see a domain that is customized. The customized domain is easy to share, shorter, easy to remember and catchy too.

Upgrading Domains with Registration

On registering domains at WordPress.com for example the blog gets linked to the domain. When the domain is entered in address bar of the browser, the blog too shows up. Registering the domain name is an upgrade that is paid for and renewed each year and the blog continues to remain free. Even if the domain is not renewed, the blog continues to work.

If a domain registration has to be transferred to another registrar, then you need to get an authorization code generated by the registrar you have currently. The new code can be then sent to the new registrar. A few days are needed for the transfer. Even name servers can be changed. All that you will need to do is get the appropriate server name from the host and then by using the domain manager the change can be made. It is via the domain name that potential partners and customers can identify you on the internet and in turn you can build up desired credibility.

Getting a Lifetime Address

The task is not easy and hence needs careful attention when you check domain names that are most favorable for your online business. The most essential thing to have in an online business is your very own domain name and a blog as well. If in case you want to have the ISP or the Internet Service Provider moved then problems could be caused without a domain name since emails will not be forwarded properly.

A domain name is basically a lifetime online address, a hidden benefit. Domain registration of longer names is possible, but it is recommended that you keep it short. Short domain names can fetch millions of dollars at the time of being sold. Not only are they easy to remember but allow easy translation from radio advertisements, print and telephone and aren’t prone to typing errors.

Domains at a Close Match with Online Businesses

At the time of checking domain availability ensure that name of the domain is kept at a close match with the online business name. Dot com addresses are popular even if these days new extensions are available. If the domain name is trademarked and not owned by you then at the time of registering you will need to be a bit careful since it is illegal to cyber squat. Being ethical always helps to avoid falling into any kind of pitfall legally.

At the time of a domain purchase ensure that the existing domain being purchased is legitimate enough. Trying to select a domain name can be a frustrating process since most of the time; the best of names are taken away by other online businesses. Avoid grabbing at the very first name you come across. If your domain name is easy to remember then it is worth it.